If Not You Then Who? If Not Now Then When?
If Not You Then Who? If Not Now Then When?
Action is a choice, not a coincidence. Step into purpose and make a statement with our If Not You Then Who? If Not Now Then When? apparel.
This design challenges the status quo and calls for real accountability—encouraging courage, leadership, and immediate change. It honors the truth that progress doesn’t wait for permission, and that every movement begins with one person deciding to act.
Made with premium, comfortable fabric and a message that demands attention, this piece is more than clothing—it’s a call to action, a reminder of responsibility, and a symbol of unstoppable momentum.
Wear it boldly.
Stand unshaken.
Change starts with you. 🔥✨
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If Not You Then Who? If Not Now Then When?
Material Details
A soft, garment-dyed tee designed for a relaxed, sun-washed look—and made to be worn often. The dye process gives each piece natural variation, celebrating individuality over “perfectly uniform” color and helping you keep it in rotation season after season.
Materials & weight
- 5.3 oz (180 GSM)
- 100% combed ring spun cotton (garment-dyed)
Thoughtful construction
- Shoulder-to-shoulder taping for durability
- 1x1 rib knit neckline for shape retention
- Tear-away label
Color variation (by design)
Garment-dyeing creates unique character in each tee. Expect slight color variation in production and washing. For printing, white ink may need special consideration on garment-dyed cotton.
Care to extend wear
- Machine wash cold with like colors
- Use non-chlorine bleach only when needed
- Tumble dry low
- Warm iron if necessary
Size Chart
| Size | Length | Chest | Sleeve | Body Chest |
|---|---|---|---|---|
| XS | 27 | 17 3/4 | 16 1/2 | 32-34 |
| S | 28 | 19 1/4 | 17 1/4 | 35-37 |
| M | 29 | 20 3/4 | 18 | 38-40 |
| L | 30 | 22 1/4 | 18 3/4 | 41-43 |
| XL | 31 | 23 3/4 | 19 1/2 | 44-46 |
| 2XL | 32 | 25 1/4 | 20 1/4 | 47-49 |
| 3XL | 32 1/2 | 27 1/4 | 21 | 50-53 |
| 4XL | 33 | 29 1/4 | 21 3/4 | 54-57 |
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