Reduce Reuse Recycle

The planet doesn't need more stuff. It needs fewer excuses.

This design stacks the three words that started it all -- REDUCE, REUSE, RECYCLE -- in huge, bold block letters. Olive green, burnt orange, and deep forest green, with a little leaf tucked into every R. It's retro, it's loud, and it's impossible to misread.

It says buy less.
It says use it again.
It says sort your trash and mean it.

Wear it to the farmers market.
Wear it to the cleanup.
Wear it because the Earth doesn't get a do-over.

Reduce. Reuse. Recycle. Three words, zero ambiguity.