Same Shit Different Custome
Same shit. Different costume.
The uniforms change. The language shifts. The harm stays the same.
This design is for people who recognize patterns—and refuse to play dumb about them. It’s a blunt reminder that cruelty doesn’t magically transform when it puts on a new outfit, adopts a new slogan, or claims legitimacy through authority. History doesn’t repeat itself quietly; it rebrands.
There’s no metaphor doing extra work here. The message is direct because it has to be. This shirt calls out the lie that power becomes moral just because it’s sanctioned, normalized, or familiar.
Wear it because you’re done pretending these things aren’t connected. Wear it because naming the problem is the first step to dismantling it. Or wear it because comfort has never been a good enough excuse for silence.
No rebrand. No distraction. Same shit—different costume.
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Material Details
Size Chart
| Size | XS | S | M | L | XL | 2XL | 3XL | 4XL |
|---|---|---|---|---|---|---|---|---|
| Body Length (Back) | 27 | 28 | 29 | 30 | 31 | 32 | 32.5 | 33 |
| Chest (Width) | 19.5 | 21 | 22.5 | 24 | 25.5 | 27 | 29 | 31 |
| Sleeve Length (Center Back) | 34.25 | 35 | 35.75 | 36.5 | 37.25 | 38 | 38.75 | 39.5 |
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